Flexible Electronics News

Alibaba Invests in Smartrac to Enhance Brand Protection

Michael Evans, president of Alibaba Group, will join Smartrac’s Supervisory Board.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Smartrac Technology Group announced that Alibaba Group will invest in the company, reinforcing both parties’ commitment to strengthen brand protection strategies. Michael Evans, president of Alibaba Group, will join Smartrac’s Supervisory Board.   Smartrac has developed a suite of RFID-based solutions that utilize the company’s Internet of Things platform, Smart Cosmos. Smartrac’s IoT solutions enable brand product manufacturers to securely create and embed a unique digital identity into each ...

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